NEW YORK -- Tulsa Public Schools was awarded a national Silver Anvil Award in a ceremony Thursday night in New York City hosted by the Public Relations Society of America (PRSA). TPS was recognized for its community collaboration efforts in conjunction with the Project Schoolhouse initiative.
TPS was awarded the Silver Anvil in the Issues Management category -- among non-profits and associations. The district also received an Award of Excellence in the Community Relations category.
Fifty-five Silver Anvils were awarded to more than 40 organizations across the country. Also 86 Awards of Excellence were presented by PRSA. TPS is the only school district nationally, and the only organization in Oklahoma to win a Silver Anvil this year.
"Project Schoolhouse has totally redefined communications at TPS, and how we engage with the Tulsa community," said Dr. Keith Ballard, superintendent of Tulsa Public Schools. "Through transparency and heartfelt communication, we opened the doors wide to public input. Most importantly, we listened and continually adjusted plans based on public feedback. Project Schoolhouse has forever changed how we communicate with our key stakeholders. I would like to thank our lead consultant Jim McCarthy and TPS Director of Public Information Chris Payne for their efforts in seeing this project through."
The Silver Anvil Award is the public relations profession's most prestigious honor, acknowledging the very highest level of achievement and is the established icon of the "best of the best" public relations practices. Symbolizing the forging of public opinion, the Silver Anvil is awarded annually to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Winners were selected from 923 entries by a panel of 147 senior practitioners from across the U.S.
With more than 31,000 members, PRSA is the world's largest organization of public relations professionals and students. The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies.
For more information about the award and a complete list of this year's winners, visit www.prsa.org/Awards/SilverAnvil.