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Standards and Benchmarks

 Standard 1

 Use Principles of planning, management and organization.

1.1

 Judge and explain which reading technique most benefits the purpose for which you are reading

1.2

Plan and conduct successful meetings

 Standard 2

 Demonstrate knowledge of leadership.

 This standard is covered in other Applied Business Courses

 Standard 3

 Identify, plan, and prepare for a future career.

3.1

 Prepare a complete and attractive resume

3.2

 Organize and write an effective letter of application

3.3

 Prepare for a successful interview

 Standard 4

 Demonstrate knowledge of finance and commerce in global economy.

4.1

 List ways that communication skills should be adjusted for communicating internationally

 Standard 5

Apply professional customer service and communication skills.

5.1

 Identify the kinds and levels of communication needed for success in life, personal business, and career

5.2

 Use reference books to increase your knowledge of words

5.3

 Construct complete sentences that will describe the ideas fully

5.4

Use proper punctuation to guide readers through a message

5.5

Develop written messages that allow each idea to flow smoothly to the next

5.6

Select the most appropriate letter-writing plan to help organize ideas

5.7

Plan and write letters and memos that transmit, persuade, and refuse

5.8

Improve ability to follow instructions on the job

 Standard 6

Demonstrate proficiency in the use of technology.

6.1

 List ways that technology affects the communication process

 


Content Outline

Unit Title:

Suggested Length:

The Communication Network

 

3 weeks

Standard & Benchmarks:

Business Communications 4.1, 5.1, and 6.1

 

Content:

Students will learn to identify the kinds and levels of communication needed for success in life, select and use verbal and nonverbal communication to make a message effective, demonstrate understanding of how the level of human needs and how human relations affect the communication process, describe the impact that communication technology has made and will further make on all roles as a communicator, discuss ways that technology affects the communication process, and list ways that communication skills should be adjusted for communicating internationally.

 

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

 

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

 

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Reading 

4 weeks

Standard & Benchmarks:

Business Communications 1.1

Content:

Students will learn to judge and explain which reading technique most benefits the purpose for which you are reading, increase reading speed through timed practice, improve comprehension, and develop techniques to remember better what you have read.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Word Usage 

3 weeks

Standard & Benchmarks:

Business Communications 5.2

Content:

Students will learn to use reference books, use commonly confused words in sentences to show that you understand their different meanings and spellings, and list many of the words frequently used in business writing.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

 

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Language Skills 

3 weeks

Standard & Benchmarks:

Business Communications 5.3

Content:

Students will learn to construct complete sentences that fully describe your ideas, use verbs correctly to give your writing the proper direction, use nouns and pronouns precisely, choose the correct verb form to agree with any noun or pronoun, select exact descriptive words that will convey your thoughts, and use conjunctions and prepositions to join words clearly and correctly.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Punctuation and Style 

3 weeks

Standard & Benchmarks:

Business Communications 5.4

Content:

Students will learn to use periods, question marks, and exclamation points correctly, use commas, semicolons, colons, and dashes to provide pauses to guide readers through your message, identify the exact words of other writers and speakers by using quotation marks, separate and identify additional information by using parentheses, form possessives, contractions, and special plurals correctly by using apostrophes, apply rules for capitalization, correctly use abbreviations and symbols, and write numbers in words or in figures, whichever is appropriate.

 

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Writing Style 

3 weeks

Standard & Benchmarks:

Business Communications 5.5

Content:

Students will learn to use words, phrases, and clauses that allow the reader to interpret messages correctly, use positive, bias-free language on a level that the receiver can understand, use balanced words, phrases, sentences, and paragraphs, apply the techniques for effective sentence and paragraph writing to your messages, and develop your written message so that each idea flows smoothly into the next.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

 

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Business Letters 

4 weeks

Standard & Benchmarks:

Business Communications 5.6 and 5.7

Content:

Students will learn to select the most appropriate letter-writing plan to organize ideas, position letter parts according to standard arrangement, plan and write routine letters that request, transmit, acknowledge, or respond, plan and write letters that persuade the reader to follow a certain course of action or approve a request, plan and write letters that refuse or that convey bad news, plan and write attention-getting sales and public relations letters, and plan and write thoughtful social business letters.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

 

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Memorandums 

3 weeks

Standard & Benchmarks:

Business Communications 5.7

Content:

Students will learn to explain the specific ways in which letters and memos are different, identify the parts of a memo, format memos according to standard styles, plan and write routine memos, plan and write informational memos, plan and write analytical memos, plan and write recommendation memos, plan and write progress memos, and use visual techniques to improve the effectiveness of memos.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

 

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources 

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Business Reports and Other Written Messages

4 weeks

Standard & Benchmarks:

Business Communications 1.2 

Content:

Students will learn to write informational and analytical reports, write records of meetings, use message forms, routing slips, and fax cover sheets, write e-mail, and write new releases.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

 

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Oral Communication 

3 weeks

Standard & Benchmarks:

Business Communications 5.8

Content:

Students will learn to take brief written notes at meetings, remember more of what you hear, eliminate common misunderstandings that can result from the spoken word, improve your ability to follow instructions on the job, address an audience confidently, learn to use the telephone efficiently, and plan and conduct successful meetings.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

Pre-AP Extensions:

 

 

Unit Title:

Suggested Length:

Employment Communications 

3 weeks

Standard & Benchmarks:

Business Communications 3.1, 3.2, and 3.3

Content:

Students will learn to state qualifications for employment in a complete, attractive resume, complete an employment application form accurately and thoroughly, organize and write effective letters of application, prepare letters requesting others to serve as references, write letters accepting and refusing positions offered to you, prepare yourself for a successful interview, and write letters resigning from a position.

Suggested Student Performance/Product:

Students will complete the activities and projects that accompany the textbook.

Suggested Resources:

Textbook, Internet, Guest Speakers, and other various resources

Pre-AP Extensions:

 

 


 

Course Syllabus

Business Communications                                                                                                         9th-12th Grades

Rationale and Course Description

This course is an introduction to the principles of letter and report writing and activities, which provide the student with a general background for all aspects of communication in business.  The skills of listening, speaking, reading, writing and interpreting directions are stressed.

How will students learn?

The instruction will be conducted through the use of lecture, textbooks, handouts, hands-on exercises, and computer/special projects assigned by the instructor.  Students will work independently and in teams that will enable them to learn how to complete projects by themselves and/or as a team member.  Assignments will require students to draw upon academic skills in reading, writing and math.

Content Outline

Students will complete units in:

The Communication Network

Reading

Word Usage

Language Skills

Punctuation and Style

Writing Style

Business Letters

Memorandums

Business Reports and Other Written Messages

Oral Communication

Employment Communication

How will students be assessed?

Student assessment will be based on work completed, group work, written and oral presentations, and test scores. Research will be completed through the use of computer programs; including but not limited to the Internet, library usage, and local businesses.  Students will be given ample opportunity to complete assigned projects to meet course requirements.  To help meet these requirements, students will learn how to evaluate their progress and make adjustments as needed throughout the course.

Major Projects/Products

Students will complete major projects in careers, written communication, oral communication, and language skills.

Learning Resources

Students will learn using textbook, internet, guest speakers, and other various resources.

Grading Policy

Make-Up Work Policy


 

Pacing Calendar

1st Quarter

Standard 1: Use principles of planning, management, and organization.

1.1

Judge and explain which reading technique most benefits the purpose for which you are reading

Standard 4: Demonstrate knowledge of finance and commerce in global economy.

4.1

List ways that communication skills should be adjusted for communicating internationally

Standard 5: Apply professional customer service and communication skills.

5.1

Identify the kinds and levels of communication needed for success in life, personal business, and career

5.2

 Use reference books to increase your knowledge of words

Standard 6: Demonstrate proficiency in the use of technology.

6.1

List ways that technology affects the communication process

 2nd Quarter

Standard 5: Apply professional customer service and communication skills.

5.3

Construct complete sentences that will describe the ideas fully

5.4

Use proper punctuation to guide readers through a message

5.5

Develop written messages that allow each idea to flow smoothly to the next

 3rd Quarter

Standard 1: Use principles of planning, management, and organization.

1.2

Plan and conduct successful meetings

Standard 5: Apply professional customer service and communication skills.

5.6

Select the most appropriate letter-writing plan to help organize ideas

5.7

Plan and write letters and memos that transmit, persuade, and refuse

 4th Quarter

 Standard 3: Identify, plan, and prepare for a future career.

3.1

 Prepare a complete and attractive resume

3.2

 Organize and write an effective letter of application

3.3

 Prepare for a successful interview

Standard 5: Apply professional customer service and communication skills.

5.8

Improve ability to follow instructions on the job