Unit Title:

Suggested Length:

Marketing is All Around Us      

3 Weeks

Standard & Benchmarks:

Business Management and Supervision 1.1, 1.2, 2.1, 2.2, and 3.1

Content:

The focus of this unit is the basic principles of marketing.  Overall, this unit is designed as an introduction to marketing to show how any person is familiar with marketing and the basic principles and concepts of marketing just from having watched television, read a magazine or shopped in a retail store.

Suggested Student Performance/Product:

At the conclusion of this unit, students will be able to identify the principles and basic concepts of marketing.  Students will be evaluated based on a unit test as well as other projects that will be assigned with the chapters.

Suggested Resources:

Marketing Essentials Textbook, Newspapers, and Magazines

Pre-AP Extensions:

Unit Title:

Suggested Length:

Marketing Research

4 Weeks

Standard & Benchmarks:

Business Management and Supervision 1.1, 3.2, 4.2, 5.1, 5.2, and 5.3

Content:

The focus of this unit is learning how important marketing research is to a business owner or manager in the selection of the products or services they offer.

Suggested Student Performance/Product:

Students will create a marketing research survey of their own.  They will be given a topic and will survey the students and/or teachers in their school.  At the conclusion of the survey, students will make a recommendation based on their findings.

Suggested Resources:

Marketing Essentials Textbook and DECA Images written examples

Pre-AP Extensions:

Unit Title:

Suggested Length:

Marketing Management

2 Weeks

Standard & Benchmarks:

Business Management and Supervision 1.1, 3.2, 3.3, 4.1, 4.2, 5.1, 6.1, and 6.2

Content:

The focus on this unit is to gain a basic understanding of what managers do and why they do what they do.  A lot of the discussion will focus on the student’s own personal experiences with managers.

Suggested Student Performance/Product:

Students will be evaluated on a unit exam as well as smaller projects with the unit dealing with management styles and techniques.  They will also have the opportunity to role play in class.

Suggested Resources:

Marketing Essentials Text, Wall Street Journal, and Human Resources Manager Guest Speaker

Pre-AP Extensions:

Unit Title:

Suggested Length:

Entrepreneurship                               

6 Weeks

Standard & Benchmarks:

Business Management and Supervision 1.1, 1.2, 2.3, 3.1, 3.2, 3.3, 4.1, 5.1, 5.2, 5.3, 6.1, and 6.2

Content:

The focus of this unit will give students a chance to understand what all it takes to start their own business.  A major portion of this unit focuses on the risks involved in starting your own business venture.

Suggested Student Performance/Product:

Students will be evaluated on a unit exam.  They will also begin their Entrepreneurship Written Event, as outlined by DECA.  Through this project, they will see how much work is involved in starting your own business, whether they choose to do a franchise business or start something from scratch.

Suggested Resources:

Marketing Essentials Text, DECA Images, and Local Business Owners

Pre-AP Extensions:

Unit Title:

Suggested Length:

Product Planning                               

2 Weeks

Standard & Benchmarks:

Business Management and Administration 4.3, 5.3, 6.1, and 6.2 

Content:

The focus of this unit looks at what all is involved in planning what goods and services a business will offer.  Students will discover that what is good for one operation will not necessarily be good for another.

Suggested Student Performance/Product:

Students will be evaluated on a unit exam.  Students will also do a project where they explore different types of products are good in different stores.

Suggested Resources:

Marketing Essentials Text, DECA Images, Local Business Owners, and Virtual Business Retailing

Pre-AP Extensions:

Unit Title:

Suggested Length:

Pricing                                              

3 Weeks

Standard & Benchmarks:

Business Management and Supervision 4.3, 5.3, 6.1, and 6.2

Content:

The focus of this unit looks at what all is involved in pricing goods and services.  They will look at what all is involved in determining the price of an item.   

Suggested Student Performance/Product:

Students will be evaluated on a unit exam.  Students will also do a project where they explore different prices of products in different stores.

Suggested Resources:

Marketing Essentials Text, DECA Images, Local Business Owners, and Virtual Business Retailing

Pre-AP Extensions:

Unit Title:

Suggested Length:

Buying and Distribution                                        

4 Weeks

Standard & Benchmarks:

Business Management and Supervision 4.3, 5.3, 6.1, and 6.2 

Content:

The focus of this unit looks at what all is involved in making the decisions on exactly which products a store will offer.  This unit also looks at ways to get products from the manufacturer to the consumer.

Suggested Student Performance/Product:

Students will be evaluated on a unit exam.  Students will also do a small project on transportation for this unit.

Suggested Resources:

Marketing Essentials Text, Virtual Business Retailing, and Wall Street Journal

Pre-AP Extensions:

Unit Title:

Suggested Length:

Business and Marketing Essentials                

2 Weeks

Standard & Benchmarks:

Business Management and Supervision 3.1, 3.2, 3.3, 4.3, 5.3, 6.1, and 6.2

Content:

The focus of this unit looks at what will make each student a valuable member of the working society.  Students will also gain an understanding of good financial decisions and opportunities they will have for themselves in the future.

Suggested Student Performance/Product:

Students will be evaluated on a unit exam.  Students will also begin the final business simulation exercise that will count as their final exam for the class. 

Suggested Resources:

Marketing Essentials Text

Pre-AP Extensions: