Standard 1

Use principles of planning, management, and organization
1.1	Analyze methods to organize, plan, and manage resources and time effectively.
1.2	Evaluate procedures to enhance quality work.

Standard 2

Demonstrate knowledge of leadership
2.1	Participate in a marketing student organization
2.2	Demonstrate knowledge of the student organization’s purpose and mission.
2.3	Develop leadership presentation skills using technology.
2.4	Demonstrate leadership skills in classroom activities.

Standard 3

Identify, plan and explore for a future career
3.1	Analyze personal skills, interests, and abilities related to career planning.
3.2	Research a specific career for information on education, training, job outlook, etc.
3.3	Develop a portfolio of work representing employability tools created for seeking employment.

Standard 4

Apply professional customer service and communication skills
4.1	Identify correct customer service features for the workplace.
4.2	Demonstrate proper written and verbal communication skills.
4.3	Utilize basic skills of correct customer service and communications.

Standard 5

Demonstrate proficiency in the use of technology
5.1	Demonstrate knowledge of word processing, spreadsheet and presentation software.
5.2	Demonstrate ability to perform communications tasks using technology.

Standard 6

Demonstrate knowledge of the principles of marketing
6.1	Demonstrate application of the marketing principles in relation to fashion and the retail industry.
6.2	Identify all of the principles and foundations of marketing.
6.3	Prepare a Fashion Merchandising Promotion Plan as outlined by DECA competitive events.

Content Outline

Unit Title:	Suggested Length:
Marketing is All Around Us	3 Weeks
Standard & Benchmarks:
Fashion Merchandising 1.1, 2.1, 2.2, and 6.1
Content:
The focus of this unit is the basic principles of marketing. Overall, this unit is designed as an introduction to marketing to show how any person is familiar with marketing and the basic principles and concepts of marketing just from having watched television, read a magazine or shopped in a retail store.
Suggested Student Performance/Product:
At the conclusion of this unit, students will be able to identify the principles and basic concepts of marketing. Students will be evaluated based on a unit test as well as other projects that will be assigned with the chapters.
Suggested Resources:
Marketing Essentials Textbook, Newspapers, and Magazines
Pre-AP Extensions:

Unit Title:	Suggested Length:
The World of Fashion	7 Weeks
Standard & Benchmarks:
Fashion Merchandising 1.2, 2.1, 2.2, 4.2, 5.1, 6.2, and 6.3
Content:
Fashion marketing generates billions of dollars in sales for the fashion industry. The fashion business continues to grow rapidly in the United States and globally. The unit begins by focusing on the world of fashion, explaining to students the components of fashion and why fashion has been important through history. It continues by exploring the basics of marketing fashion products. Next, students will examine the wide variety of fashion businesses and explain why they play an important role in domestic and global economies. Students will wrap up the unit by discovering the roles of fashion design and international buying centers, and develop an understanding of how fashion travels around the world.
Suggested Student Performance/Product:
Research current fashion trends and design elements. Research favorite trends in a past time period. Identification of target markets. Identify distribution methods. Research employment trends. Research global trends. Written assignments and exams at the end of each chapter.
Suggested Resources:
Marketing Essentials Textbook, Fashion Marketing Text, Trade Organizations, Trade Publications, and Guest Speakers
Pre-AP Extensions:

Unit Title:	Suggested Length:
Producing Fashion	6 Weeks
Standard & Benchmarks:
Fashion Merchandising 1.2, 2.3, 3.1, 5.2, 6.2, and 6.3
Content:
Students will learn about the variety of fashion products and follow the manufacturing process, from raw materials to finished products. They will begin by examining the different types of fashion products and how fashion trends move through the fashion cycle. Fibers and fabrics examined next will include a discussion on natural and man-made fibers and how they become fabrics. The important role of fashion designers and the design process as well as the process involved in making fashion are explored next. Wrapping up the unit, students learn about the creators of fashion.
Suggested Student Performance/Product:
Aside from exams and daily work, students will participate in the following activities: Survey of fashion trends in school Write descriptions of favorite fashion trends Research common fabrics in foreign countries Research careers in the textile industry Research design software Research sewing factories Explore customer service scenarios
Suggested Resources:
Marketing Essentials Textbook, Fashion Marketing Text, Trade Organizations, Trade Resources, and Guest Speakers
Pre-AP Extensions:

Unit Title:	Suggested Length:
Selling	6 Weeks
Standard & Benchmarks:
Fashion Merchandising 1.2, 2.4, 3.3, 4.1, 4.2, 4.3, 6.1, and 6.2
Content:
The focus of this unit is the sales process and how it relates to marketing. Students will be basically preparing for the state sales test given by CareerTech.
Suggested Student Performance/Product:
Students will be tested at the end of each chapter of the sales unit, as well as taking the State CareerTech assessment.
Suggested Resources:
Marketing Essentials Textbook
Pre-AP Extensions:

Unit Title:	Suggested Length:
Advertising	3 Weeks
Standard & Benchmarks:
Fashion Merchandising 1.1, 2.2, and 6.1
Content:
The focus of this unit will be how advertising is used in Fashion Marketing.
Suggested Student Performance/Product:
Students will be tested on the basics of advertising as well as constructing their own advertising notebook. Students will also prepare a Fashion Merchandising Promotional Plan as outlined by DECA.
Suggested Resources:
Marketing Essentials Textbook and DECA Images
Pre-AP Extensions:

Unit Title:	Suggested Length:
Fashion Marketing and Merchandising	5 Weeks
Standard & Benchmarks:
Fashion Merchandising 1.1, 4.3, 5.2, 6.1, and 6.2
Content:
Students will learn about the various marketing and merchandising activities for fashion goods and services. The unit explores product planning and research, buying and selling, pricing, merchandising, and advertising and promotion. The unit begins with a focus on how fashion products are selected and how research is used to determine the best mix. Students will learn about the important process of buying fashion next. Pricing will be discussed and the many applications of technology. The unit concludes with an examination of promotion of fashion merchandise through visual merchandising and displays in retail stores as well as different methods of advertising and promotion.
Suggested Student Performance/Product:
Aside from exams and daily assignments, students will do some of the following: Develop ideas for fashion products Research careers in marketing research List advantages and disadvantages of purchasing fashion merchandise through catalogs and on-line Purchasing items Create a spreadsheet of local stores Create a visual representation Written reports Research evolution of print advertising
Suggested Resources:
Marketing Essentials Textbook, Fashion Marketing Text, Tulsa Promenade, and Guest Speakers
Pre-AP Extensions:

Unit Title:	Suggested Length:
Fashion Careers	3 Weeks
Standard & Benchmarks:
Fashion Merchandising 3.1, 3.2, 3.3, 5.1, and 5.2
Content:
A career in the fashion industry is challenging and rewarding and encompasses a variety of opportunities ranging from science to sales. The information in this last unit will help students prepare for a career. This unit will give them information about fashion careers as well as the process of researching, finding, getting and keeping a job.
Suggested Student Performance/Product:
Daily assignments and tests will also be accompanied by some of the following activities: Writing a fashion article Organize a college day Research careers Outline a business plan
Suggested Resources:
Marketing Essentials Textbook
Pre-AP Extensions:

Course Syllabus

Fashion Merchandising 10^th-12^th Grade

Rationale and Course Description

One of the two first-year marketing classes offered in Tulsa Public Schools, Fashion Merchandising offers an emphasis on clothing and retail and how marketing plays an important role for the success of each.

How will students learn?

Students will learn through a variety of methods including classroom discussion, major and minor projects, field trips, computer simulation programs and other activities throughout the course of the year.

Content Outline

Students will complete units in:

Marketing is all around us

The World of Fashion

Producing Fashion

Selling

Advertising

Fashion Marketing and Merchandising

Fashion Careers

How will students be assessed?

Students will be assessed on a point basis. Students will earn points on daily assignments, chapter and/or unit tests, research projects and classroom participation. The opportunity to earn additional points will be given at the instructor’s discretion throughout the year.

Major Projects/Products

During the first semester, Fashion Merchandising Students will complete one major project. The major project is a written Fashion Merchandising Promotion Plan that follows the outline provided each year by DECA. During the second semester, students will complete smaller projects dealing with advertising and sales. They will have the opportunity to work with Tulsa Promenade Mall in creating visual displays in small groups.

Learning Resources

Learning Resources for Business Management and Supervision include Marketing Essentials text, Virtual Business computer software, The Wall Street Journal, the marketing staff at Tulsa Promenade Mall, as well as guest speakers from industry.

Grading Policy

Make-up Policy

Pacing Calendar

1^st Quarter

Standard 2: Demonstrate knowledge of leadership.
2.1	Participate in a marketing student organization
2.2	Demonstrate knowledge of the student organization’s purpose and mission.
2.3	Develop leadership presentation skills using technology.
2.4	Demonstrate leadership skills in classroom activities.
Standard 3: Identify, plan, and prepare for a future career.
3.1	Analyze personal skills, interests, and abilities related to career planning.
Standard 5: Demonstrate proficiency in the use of technology.
5.1	Demonstrate knowledge of word processing, spreadsheet and presentation software.
Standard 6: Demonstrate knowledge of the principles of marketing.
6.2	Identify all of the principles and foundations of marketing.

2nd Quarter

Standard 1: Use principles of planning, management, and organization.
1.1	Analyze methods to organize, plan, and manage resources and time effectively.
Standard 4: Apply professional customer service and communication skills.
4.1	Identify correct customer service features for the workplace.
4.2	Demonstrate proper written and verbal communication skills.
Standard 6: Demonstrate knowledge of the principles of marketing.
6.3	Prepare a Fashion Merchandising Promotion Plan as outlined by DECA competitive events.

3rd Quarter

Standard 1: Use principles of planning, management, and organization.
1.2	Evaluate procedures to enhance quality work.
Standard 3: Identify, plan, and prepare for a future career.
3.2	Research a specific career for information on education, training, job outlook, etc.
Standard 5: Demonstrate proficiency in the use of technology.
5.2	Demonstrate ability to perform communications tasks using technology.
Standard 6: Demonstrate knowledge of the principles of marketing.
6.1	Demonstrate application of the marketing principles in relation to fashion and the retail industry.

4th Quarter

Standard 3: Identify, plan, and prepare for a future career.
3.3	Develop a portfolio of work representing employability tools created for seeking employment.
Standard 4: Apply professional customer service and communication skills.
4.3	Utilize basic skills of correct customer service and communications.