Marketing Education Internship

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Standards and Benchmarks

Standard 1

Use principles of planning, management, and organization

1.1

Analyze methods to organize, plan, and manage resources and time effectively on the job and in school.

1.2

Evaluate procedures on the job to improve output.

 Standard 2

 Demonstrate knowledge of leadership

2.1

Participate in a marketing student organization

2.2

Demonstrate knowledge of the student organization’s purpose and mission.

2.3

Participate as either a student organization officer or committee member.

 Standard 3

Identify, plan and explore for a future career

3.1

Analyze personal skills, interests, and abilities related to career planning.

3.2

Research a specific career for information on education, training, job outlook, etc.

3.3

Develop a portfolio of work representing employability tools created for seeking employment.

 Standard 4

 Apply professional customer service and communication skills

4.1

Identify correct customer service features for the workplace.

4.2

Demonstrate proper written and verbal communication skills, both on the job and in the classroom.

4.3

Utilize basic skills of correct customer service and communications.

 Standard 5

Demonstrate proficiency in the use of technology

5.1

Demonstrate ability to perform all technology functions on the job.

5.2

Demonstrate ability to perform communications tasks using technology.

 Standard 6

Demonstrate knowledge of the principles of marketing

 

THIS STANDARD IS COVERED IN OTHER MARKETING COURSES

 

Content Outline

Unit Title:

Suggested Length:

Human Relations

 

Ongoing throughout Course

Standard & Benchmarks:

Marketing Education Internship 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.1, 4.3, and 5.2

 

Content:

Students will learn to demonstrate honesty and integrity, use proper business ethics in all business activities, demonstrate respect for customers, co-workers, and management, demonstrate initiative in completing job duties, maintain a positive attitude and positive relationships with customers, co-workers, and management, adapt to changes in job responsibilities, appreciate diversity in the workplace, exhibit self-control when working with customers, co-workers, and management, use appropriate assertiveness, exhibit empathy for customers, co-workers, and management, use feedback from others for personal growth, practice proper business etiquette, and identify procedures to respond to sexual harassment.

 

Suggested Student Performance/Product:

Students will demonstrate these skills on the job and in the classroom.

Suggested Resources:

Employee handbook and other various resources depending on place of employment

Pre-AP Extensions:

 

 

 

Unit Title:

Suggested Length:

Communications

 

Ongoing throughout the Course

Standard & Benchmarks:

Marketing Education Internship 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3, and 5.2

 

Content:

Students will learn to use correct grammar and vocabulary in written and oral communications, listen to and follow directions, explain policies and procedures to customers and clients, perform proper telephone techniques appropriately, and demonstrate the proper procedure for job termination.

 

Suggested Student Performance/Product:

Students will demonstrate these skills on the job and in the classroom.

 

Suggested Resources:

Employee handbook and other various resources depending on place of employment

 

Pre-AP Extensions:

 

 

 

Unit Title:

Suggested Length:

Basic Work Skills

 

Ongoing throughout the Course

Standard & Benchmarks:

Marketing Education Internship 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, and 5.1

 

Content:

Students will learn to maintain punctuality, appropriate attendance, and dependability, work independently without direct supervision, stay with an assigned task until successful completion, utilize time management principles when completing assignments, apply organizational skills in daily activities, participate as a team member when completing a work project, produce quality work, and accept accountability for one’s performance.

 

Suggested Student Performance/Product:

Students will demonstrate these skills on the job and in the classroom.

 

Suggested Resources:

Employee handbook and other various resources depending on place of employment

 

Pre-AP Extensions:

 

 

Course Syllabus

Marketing Education Internship 6-8                                                                                  12th Grade

Rationale and Course Description

This course is an on-the-job training for a student that contributes to the over-all instructional program.  The instruction, through written agreement between school and employer, is a combination of study in school with employment in the appropriate field.  The related classroom instruction and on-the-job experiences are planned and supervised by employers and teacher coordinators to complete the student’s education as to his/her career objective.

How will students learn?

The instruction will be conducted through the use of various job instructional strategies including lecture, textbooks, handouts, hands-on exercises using manipulative, collaborative learning groups, “Being There” experiences, service learning projects, leadership activities, and special projects assigned by the instructor.  Job experiences will require students to draw upon academic skills in reading, writing, and math.

Content Outline

Students will complete units in:

Human Relations Skills

Communications

Basic Work Skills

How will students be assessed?

Students will be assesses through Employer/Instructor job evaluations and Job-out Activities/Projects.

Major Projects/Products

Students will complete projects in:

Career and Technology Student Organization Activities

Teacher/Employer Activities

Learning Resources

Students will use the Internet and various other resources based on job requirements in this course. 

Grading Policy

Make-Up Work Policy


 

Pacing Calendar

1st Quarter

 Standard 2: Demonstrate knowledge of leadership.

 2.1

 Participate in a marketing student organization

 2.2

 Demonstrate knowledge of the student organization’s purpose and mission.

 2.3

 Participate as either a student organization officer or committee member.

 Standard 3: Identify, plan, and prepare for a future career.

 3.1

 Analyze personal skills, interests, and abilities related to career planning.

Standard 4: Apply professional customer service and communication skills.

 4.1

 Identify correct customer service features for the workplace.

Standard 5: Demonstrate proficiency in the use of technology.

 5.1

 Demonstrate ability to perform all technology functions on the job.

 2nd Quarter

Standard 1: Use principles of planning, management, and organization.

 1.1

 Analyze methods to organize, plan, and manage resources and time effectively on the job and in school.

Standard 4: Apply professional customer service and communication skills.

 4.3

 Utilize basic skills of correct customer service and communications.

Standard 5: Demonstrate proficiency in the use of technology.

 5.2

 Demonstrate ability to perform communications tasks using technology.

 3rd Quarter

Standard 1: Use principles of planning, management, and organization.

 1.2

 Evaluate procedures on the job to improve output.

 Standard 3: Identify, plan, and prepare for a future career.

 3.2

 Research a specific career for information on education, training, job outlook, etc.

Standard 4: Apply professional customer service and communication skills.

 4.2

 Demonstrate proper written and verbal communication skills, both on the job and in the classroom.

 4th Quarter

 Standard 3: Identify, plan, and prepare for a future career.

 3.3

 Develop a portfolio of work representing employability tools created for seeking employment.