|
Use principles of planning, management, and organization |
|
|
1.1 |
Analyze methods to organize, plan, and manage resources and time effectively. |
|
1.2 |
Evaluate the use of time management in regards to sports and entertainment marketing. |
|
Demonstrate knowledge of leadership |
|
|
2.1 |
Participate in a marketing student organization |
|
2.2 |
Demonstrate knowledge of the student organization’s purpose and mission. |
Standard 3
|
Identify, plan and explore for a future career |
|
|
3.1 |
Analyze personal skills, interests, and abilities related to career planning. |
|
3.2 |
Research a specific career for information on education, training, job outlook, in the sports and entertainment marketing field. |
|
3.3 |
Develop a portfolio of work representing employability tools created for seeking employment. |
Standard 4
|
Apply professional customer service and communication skills |
|
|
4.1 |
Identify the various target markets within sports and entertainment marketing. |
|
4.2 |
Demonstrate proper written and verbal communication skills. |
|
4.3 |
Utilize basic skills of correct customer service and communications. |
|
Demonstrate proficiency in the use of technology |
|
|
5.1 |
Demonstrate knowledge of word processing, spreadsheet and presentation software. |
|
5.2 |
Demonstrate ability to perform communications tasks using technology. |
|
5.3 |
Explore how the internet has impacted the sports and entertainment industries. |
|
Demonstrate knowledge of the principles of marketing |
|
|
6.1 |
Demonstrate application of the marketing principles in relation to sports and entertainment marketing. |
|
6.2 |
Develop the ability to prepare an Advertising Campaign as outlined by DECA Competitive Events. |
|
6.3 |
Explore the impact the current economy and global events has on the sports and entertainment marketing industries. |
1st Quarter
|
Standard 1: Use principles of planning, management, and organization. |
|
|
1.1 |
Analyze methods to organize, plan, and manage resources and time effectively. |
|
Standard 2: Demonstrate knowledge of leadership. |
|
|
2.1 |
Participate in a marketing student organization |
|
2.2 |
Demonstrate knowledge of the student organization’s purpose and mission. |
|
Standard 4: Apply professional customer service and communication skills. |
|
|
4.2 |
Demonstrate proper written and verbal communication skills. |
|
Standard 5: Demonstrate proficiency in the use of technology. |
|
|
5.1 |
Demonstrate knowledge of word processing, spreadsheet and presentation software. |
2nd Quarter
|
Standard 1: Use principles of planning, management, and organization. |
|
|
1.2 |
Evaluate the use of time management in regards to sports and entertainment marketing. |
|
Standard 4: Apply professional customer service and communication skills. |
|
|
4.1 |
Identify the various target markets within sports and entertainment marketing. |
|
Standard 6: Demonstrate knowledge of the principles of marketing. |
|
|
6.1 |
Demonstrate application of the marketing principles in relation to sports and entertainment marketing. |
3rd Quarter
|
Standard 3: Identify, plan, and prepare for a future career. |
|
|
3.2 |
Research a specific career for information on education, training, job outlook, in the sports and entertainment marketing field. |
|
Standard 4: Apply professional customer service and communication skills. |
|
|
4.3 |
Utilize basic skills of correct customer service and communications. |
|
Standard 5: Demonstrate proficiency in the use of technology. |
|
|
5.2 |
Demonstrate ability to perform communications tasks using technology. |
|
Standard 6: Demonstrate knowledge of the principles of marketing. |
|
|
6.2 |
Develop the ability to prepare an Advertising Campaign as outlined by DECA Competitive Events. |
4th Quarter
|
Standard 3: Identify, plan, and prepare for a future career. |
|
|
3.3 |
Develop a portfolio of work representing employability tools created for seeking employment. |
|
Standard 5: Demonstrate proficiency in the use of technology. |
|
|
5.3 |
Explore how the internet has impacted the sports and entertainment industries. |
|
Standard 6: Demonstrate knowledge of the principles of marketing. |
|
|
6.3 |
Explore the impact the current economy and global events has on the sports and entertainment marketing industries. |
Sports and Entertainment Marketing 10th-12th Grade
Rationale and Course Description
One of the two first-year marketing classes offered in Tulsa Public Schools, Sports and Entertainment Marketing offers an exploration into marketing with a sports emphasis. Students will have an opportunity to explore the role of marketing in relation to sports teams and athletes.
How will students learn?
Students will learn through a variety of methods including classroom discussion, major and minor projects, field trips, computer simulation programs and other activities throughout the course of the year.
Content Outline
Students will complete units in:
Marketing in All Around Us
Marketing and Sports and Entertainment
Sports Marketing
Sports Marketing Mix
Selling
Advertising
Entertainment Marketing
Entertainment Marketing Mix
How will students be assessed?
Students will be assessed on a point basis. Students will earn points on daily assignments, chapter and/or unit tests, research projects and classroom participation. The opportunity to earn additional points will be given at the instructor’s discretion throughout the year.
Major Projects/Products
During the first semester, Sports and Entertainment Marketing students will complete one major project. The major project is a written Advertising Campaign that follows the outline provided each year by DECA. During the second semester, students will complete smaller projects dealing with advertising and sales.
Learning Resources
Learning Resources for Sports and Entertainment Marketing include Marketing Essentials text, Virtual Business computer software, The Wall Street Journal, the marketing staff at Tulsa Drillers and Tulsa Talons, as well as guest speakers from industry.
Grading Policy
Make-Up Work Policy
1st Quarter
|
Standard 1: Use principles of planning, management, and organization. |
|
|
1.1 |
Analyze methods to organize, plan, and manage resources and time effectively. |
|
Standard 2: Demonstrate knowledge of leadership. |
|
|
2.1 |
Participate in a marketing student organization |
|
2.2 |
Demonstrate knowledge of the student organization’s purpose and mission. |
|
Standard 4: Apply professional customer service and communication skills. |
|
|
4.2 |
Demonstrate proper written and verbal communication skills. |
|
Standard 5: Demonstrate proficiency in the use of technology. |
|
|
5.1 |
Demonstrate knowledge of word processing, spreadsheet and presentation software. |
2nd Quarter
|
Standard 1: Use principles of planning, management, and organization. |
|
|
1.2 |
Evaluate the use of time management in regards to sports and entertainment marketing. |
|
Standard 4: Apply professional customer service and communication skills. |
|
|
4.1 |
Identify the various target markets within sports and entertainment marketing. |
|
Standard 6: Demonstrate knowledge of the principles of marketing. |
|
|
6.1 |
Demonstrate application of the marketing principles in relation to sports and entertainment marketing. |
3rd Quarter
|
Standard 3: Identify, plan, and prepare for a future career. |
|
|
3.2 |
Research a specific career for information on education, training, job outlook, in the sports and entertainment marketing field. |
|
Standard 4: Apply professional customer service and communication skills. |
|
|
4.3 |
Utilize basic skills of correct customer service and communications. |
|
Standard 5: Demonstrate proficiency in the use of technology. |
|
|
5.2 |
Demonstrate ability to perform communications tasks using technology. |
|
Standard 6: Demonstrate knowledge of the principles of marketing. |
|
|
6.2 |
Develop the ability to prepare an Advertising Campaign as outlined by DECA Competitive Events. |
4th Quarter
|
Standard 3: Identify, plan, and prepare for a future career. |
|
|
3.3 |
Develop a portfolio of work representing employability tools created for seeking employment. |
|
Standard 5: Demonstrate proficiency in the use of technology. |
|
|
5.3 |
Explore how the internet has impacted the sports and entertainment industries. |
|
Standard 6: Demonstrate knowledge of the principles of marketing. |
|
|
6.3 |
Explore the impact the current economy and global events has on the sports and entertainment marketing industries. |